Outlook good for Social Networks Ad Revenue

Mashable reports on an eMarketeer survy that by 2010 Social Networks will be making $10BN in revenue. It carries the caveat that the Google-MySpace deal influences the projection a lot.

What I found most interesting is that the niche players like Dogster and Motortopia are included with very respectable revenues and makes me think that the possibilities of niche networks have only just begun to be explored. Six Apart’s CEO talks about this in a recent interview in Techcrunch:

To make an analogy, we believe we’re in a similar stage as cable television was in the mid 1980’s. There have been a few breakout hits like MySpace and Facebook, but we’re a long way away from having a diverse set of properties covering all of the different market segments and customer use cases.